is a registered trademark of the US company Colgate-Palmolive for oral care products such as toothpaste, toothbrushes, mouthwash and dental floss. The company originally sold soap and entered the oral care market in 1873, 16 years after the death of its founder, British entrepreneur William Colgate.
In 1873, the founder moved into toothpaste sales, selling toothpaste in glass jars, and in 1896 began selling toothpaste in collapsible tubes in New York City. Since then, the brand has been present in Asian, African, European and Latin American markets since the 1920s. In 1992, Colgate established its first factory in India to produce toothpaste for the domestic market. Colgate products are marketed in China and as of 2002, Colgate held 20% of the toothpaste market share in China. As of 2015, it also led, approximately 70% of the oral care market in Brazil.
In 2007, the UK Advertising Standards Authority said that Colgate-Palmolive could no longer make the claim that 4 out of 5 dentists recommended its dental products. The investigation showed that the study involved dentists surveyed by telephone to list the toothpastes they recommended, and their competitors were recommended at similar rates. The claim was considered misleading.
In 1995 Colgate bought the Kolynos brand and launched the new Sorriso brand. The "Bright Smiles" global oral health programme is launched in 1996, a year later it launches one of its flagship products, Colgate Total toothpaste, which promises 12 hours of protection. Today Colgate' s portfolio is focused on four business lines: oral care, personal care, home care and pet nutrition. Its presence covers more than 200 countries around the world.
Currently, the Colgate oral health brand has several ranges and products for oral hygiene, which you can find in the online catalogue of Farmaciasdirect.
Whitening toothpastes, breath fresheners, invisible action or healthy enamel are just some of the products Colgate has to offer. Toothbrushes of different strengths and sensitivities, triple action mouthwashes, gum care or multi-protection, with different flavours, products for children or for dental professionals, are some of the accessories of the Colgate brand.
And ranges such as Total or Max White, to improve oral health and show off healthier, brighter, whiter and cleaner teeth.
Colgate products can be purchased through the online pharmacy Farmaciasdirectalat the best price and without the need to leave home. Coping with external phenomena and keeping teeth healthy and clean is easier with the wide range of Colgate brand products. This is an oral care brand, with a wide range of products for sale online in our pharmacy.