Daeses Neck Firming Gel incorporates a revolutionary component, DMAE (dimethylamino ethanol or deanol) , a natural nutrient obtained from fish encapsulated in liposomes that instantly makes your skin firmer, more elastic and smoother by 2 mechanisms: It increases the release of acetylcholine , a neurotransmitter that decreases as we age, producing an increase in muscle tone and stimulates collagen synthesis, reducing wrinkles and increasing skin elasticity.