Be+ Men's Energy Moisturising Comfort Gel is made from the Hidraflux compound prepared by the brand to help improve skin hydration. This is to renew the appearance of dry and sensitive skin, as well as making it more resistant to the action of the environment.
To this end, Hidraflux activates aquaporins, which are proteins that help transport and maintain water in cells to prevent their deterioration and optimise their regeneration. This is the reason why moisturised skin appears luminous and younger, as the lack of water means that the dermis does not use oxygen properly. As a result, dead skin cells accumulate and circulation does not flow.
This slows down all the skin's natural processes, which is why this gel also helps to eliminate toxins to purify the skin and activate circulation. In this way, it gives way to healthy-looking, soft and smooth skin.
In addition, Hidralux helps to activate water receptors to prevent water evaporation. In this way, skin that dries out easily becomes able to attract water, rather than letting it escape. This helps to keep the skin hydrated in the long term and, even in adverse weather conditions, it will no longer look dry and wilted.
Similarly, the lipid layer increases its defences against pollution, sun and ageing factors. This is how this gel helps to improve the appearance of the skin, but also to prevent the appearance of wrinkles and fine lines.
